Marketing

Our goal in marketing your conference or event is to increase attendance by generating an interest with perspective attendees. Well attended events are more cost effective and profitable. Even if you are managing your own conference, you will want take advantage of our expertise and marketing strategies.

We can help you with your:

Market research and strategy

  • Demographics / tracking: We will crunch the data to help you analyze who is attending your conference and give you methods of attracting other potentials.
  • Strategy: We will help you develop an overall strategy for informing, creating interest, inviting, and confirming attendees.
  • Contact databases: We are capable of working with your current database, or export your information into our Peopleware Pro software database in order to generate customized reports.

Advertising

  • Direct Mail: We will guide you through the bewildering world of preparing and mailing conference materials and brochures.
  • Brochure and registration materials: Our experts will assist you in designing a eye-catching mail piece or brochure that conveys the proper message keeping within the appropriate budget.
  • Print media / trade journal advertising: From design and layout to managing contracts, we will help get your message out to targeted groups.
  • Press releases: Let PJAŽ show you how to use the free media to your advantage.
  • Mass advertising: If TV, radio, and newspaper advertising fit your conference, we can assist with production, distribution, and contracting.